Rush Street Sites Innovation and Differentiation as Keys to Success

By Pride
Published September 1, 2022

Richard Schwartz, Rush Street Interactive (RSI) CEO, commented recently on the company’s drive for expansion while others focus on being profitable. 

Currently, online casino gaming is available in only six states, with Rush Street enjoying a presence in four. More states are coming onboard, but as Schwartz highlighted, success will depend on more than regulation expansion. 

Commoditization of online casino products 

Schwartz explained that the overall online casino product offering is highly commoditized; nowadays, operators have their own variants of the same thing. He pointed out innovation and differentiation as vital elements to the success equation. Schwartz said, 

“It’s up to us to build our own layer of innovation beyond the commoditized content.”

“We have to expand that further, to create a differentiated user experience, to deliver unique features,” he added.

Third-party technologies vs. in-house product development 

Schwartz elaborated on his ideas, saying, 

“Ultimately, the goal is to differentiate through not just unique features, but features that resonate with a gambling audience, and knowing how to leverage insight from the psychology of a player, and to build things in-house, for something that’s unique to us. Most of our peers don’t do this as well because historically they leverage a lot of their technology from third parties, and are primarily publishers of third-party content as opposed to developing their own.”

Who is Rush Street Interactive?

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Rush Street Interactive focuses on providing real money and social casino gaming products. The company is big on player experience and has gained the trust of a sizable faithful following over the years.

Rush Street Interactive focuses on providing real money and social casino gaming products. The company is big on player experience and has gained the trust of a sizable faithful following over the years.

Rush Street Interactive sites are available in four regulated US markets – these are Michigan, New Jersey, West Virginia, and Pennsylvania. Players in unregulated jurisdictions can enjoy social casino gaming at RSI’s riverscasino4fun or sugarhousecasino4fun.